Hear from Our Customers
Out here in Coffee County around Mora, you’re not working with a postage-stamp lot and an HOA rulebook. You’ve got land. That means the pool conversation can start with what you actually want the shape, the size, the patio, the spa not what you’re allowed to have. That freedom is rare, and it changes everything about how a custom pool gets designed.
South Georgia’s Coastal Plain soil is sandy loam it drains fast, but it shifts. A contractor who hasn’t built in this specific soil environment can create foundation problems that don’t show up until years after the build. Cement pools are engineered to sit stable in these conditions in a way that fiberglass shells simply aren’t. When the summer rains come through Coffee County and the ground saturates, a properly built cement pool holds. A fiberglass shell can shift, crack, or float.
The other thing worth knowing: Mora’s climate gives you a swim season that runs from roughly April through October about six to seven months of real use every year. That’s nearly double what homeowners in northern states get. The investment math works differently here, and a permanent cement pool on a Coffee County property isn’t just a lifestyle addition. It’s a long-term asset built into the land itself.
We’re a family-owned custom pool builder based in Douglas County, right next door to Mora and Coffee County. Our principals have been building in South Georgia’s wiregrass region for over three decades which means we’ve worked in this soil, pulled permits through Coffee County’s Code Enforcement office, and dealt with every quirk of this climate long before it became a selling point.
We formally founded Deep Waters Pools in 2014, but the experience behind it goes back thirty-plus years. That distinction matters. You’re not hiring a startup that’s learning on your property. You’re hiring builders who have already solved the problems that come with Coastal Plain soil, wet South Georgia summers, and the specific engineering demands of a permanent cement structure in this region.
Every pool we build is designed from scratch for the specific property and the specific family using it. No catalog selections, no cookie-cutter shapes, and no costs introduced after the contract is signed. That’s not a policy it’s just how we work.
It starts with a free consultation on your property. We come to you, walk the land, and get a real picture of what you’re working with lot size, soil conditions, drainage patterns, how you plan to use the space. From there, the design process begins. Every pool is drawn specifically for your property, so the shape, depth, patio layout, and any additional features like a spa or water element are built around your actual land and your actual family.
Once the design is finalized, we handle the entire permit process through Coffee County’s Code Enforcement Department. Because Mora is unincorporated, there’s no city building department involved it’s a county-level process, and most first-time pool buyers have never navigated it. You won’t have to figure it out. That’s handled.
Construction typically moves in clear stages: excavation, steel and form work, cement application, plumbing, electrical, and finish work. You’ll know what’s happening at every step. South Georgia’s summer build season means timing matters homeowners who start the process in late winter or early spring are the ones swimming by June. If you’re thinking about a pool for this coming season, the time to start the conversation is now, not after the weather turns.
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Every pool we build is cement not fiberglass, not vinyl. That’s a deliberate choice. Vinyl liner pools require a full liner replacement every seven to ten years, typically running $4,000 to $6,000 each time. Over the life of a pool, that adds up fast. Fiberglass shells are faster to install, which is why a lot of regional competitors push them, but they’re more vulnerable to South Georgia’s wet-season hydrostatic pressure and the natural ground movement that comes with Coffee County’s sandy loam soil profile. Cement is the only pool material that actually gets stronger over time. On a rural Coffee County property where you’re building something meant to last, that matters.
Every build includes a custom-fitted safety cover designed specifically for that pool’s shape not a generic cover pulled from a catalog. We also offer professional weekly pool maintenance and free water testing, so the relationship doesn’t end when the last inspector signs off. If you want the same team that built your pool managing its upkeep, that option is there.
Our service area extends throughout Coffee County and the surrounding wiregrass region. Whether you’re on a working farm outside Mora or a larger residential parcel closer to Douglas, the process and the standards are the same. Custom design, permanent materials, transparent pricing, and a builder who answers the phone.
Yes and because Mora is an unincorporated community, the permit process runs through Coffee County’s Code Enforcement Department, not a city building office. That’s a distinction a lot of first-time pool buyers don’t expect. There’s no city hall to visit, no municipal review board. You’re working directly with the county, and the process involves application submission, plan review, and a series of inspections tied to construction milestones.
We handle all of this on your behalf. From the initial permit application through final inspection sign-off, the paperwork and coordination are managed as part of the build. Most homeowners in the Mora area have never pulled a construction permit through Coffee County before, and there’s no reason you should have to figure out the process on your own. It’s included, it’s handled, and it won’t slow down your timeline.
The honest answer is that it depends on the design pool size, shape, depth, patio scope, whether you’re adding a spa, and the specific site conditions on your property all factor into the final number. For a custom inground cement pool in the Coffee County area, most projects fall somewhere in the range of $25,000 to $100,000 depending on those variables.
What we won’t do is quote you one number and charge you another. Pricing is transparent from the start, and costs don’t get introduced mid-project after you’ve already committed. That’s a real problem in this industry contractors who lowball the initial quote and make up the difference once construction is underway. You’ll know what your pool costs before a single shovel hits the ground. If you want a ballpark specific to your property and what you’re envisioning, the free consultation is the right place to start that conversation.
For South Georgia’s specific conditions, yes and it’s not a close call. Coffee County sits on the Coastal Plain, where the dominant soil type is Tifton loamy sand. That soil drains quickly, but it also shifts, and it responds to heavy rainfall in ways that put real stress on in-ground structures. During South Georgia’s wet summer season, saturated ground creates hydrostatic pressure that can cause a fiberglass shell to shift or, in extreme cases, push upward out of the ground. A properly engineered cement pool is built to handle that pressure. It doesn’t float.
Fiberglass pools are popular with some regional builders because they’re faster and cheaper to install which is good for the contractor’s margins, not necessarily yours. Cement pools also get stronger as they cure over time, while fiberglass degrades. On a rural Coffee County property where you’re making a long-term investment in the land, a cement pool is the one that’s still performing in thirty years without structural concerns or major repair costs.
From signed contract to first swim, most custom cement pool builds run somewhere between three and six months depending on design complexity, permit processing time through Coffee County, and weather conditions during construction. South Georgia’s summer storm season can introduce short delays during certain phases of the build, but experienced contractors plan for that and build it into the timeline.
The most important timing factor is when you start. Homeowners who begin the consultation process in January or February are typically swimming by early summer. Those who wait until April or May to make the first call often find themselves waiting until fall, or pushing into the following year. If a pool for this coming season is on your radar, the earlier you get into the process, the better your odds of being in the water when the Mora area heat peaks in July.
In South Georgia’s climate, an inground pool is generally considered a genuine property asset. Inground pools in warm-climate markets like Georgia’s deliver an average return on investment of around 7%, and a well-built cement pool in excellent condition adds real appeal to a property listing. The key word there is cement a vinyl liner pool with an aging liner can actually deter buyers who don’t want to inherit an immediate $4,000 to $6,000 replacement. A permanent cement pool doesn’t come with that concern.
For rural Coffee County properties specifically, a custom inground pool can meaningfully differentiate your land from comparable acreage in the area. Large rural lots with a well-designed pool and patio are genuinely rare in this market. That scarcity has value. Whether you’re thinking about resale years from now or simply investing in the quality of life on your property today, a cement pool built to last is the version that holds its value.
Yes. We offer professional weekly pool maintenance and free water testing, so the team that built your pool can also keep it running properly after the build is complete. For Coffee County homeowners especially those on larger rural properties outside Mora where a pool is a significant investment having the same builder handle ongoing maintenance creates real continuity. If something needs attention, the people who know exactly how your pool was built are the ones diagnosing it.
Professional weekly pool maintenance in this region typically runs $150 to $300 per month. For most homeowners, that’s a straightforward trade-off: consistent water chemistry, equipment checks, and peace of mind versus spending your weekends managing it yourself. South Georgia’s long swim season April through October at minimum means your pool is in active use for a significant portion of the year, and proper maintenance during that window protects the investment you’ve made in the structure itself. It’s an option worth knowing is available from the same team, not a third party who’s never seen your pool before.
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