Hear from Our Customers
Out here in Ambrose and the surrounding Coffee County area, summer doesn’t ease in it arrives hard and stays for months. From late April through October, you’re looking at seven-plus months of heat and humidity that makes a backyard pool less of a luxury and more of a daily reality for your family. When that pool is built right, it becomes the center of your property. When it’s not, it becomes the most expensive regret on your land.
Concrete pools are permanent. We engineer them to your specific lot, shaped to fit your land’s natural grade and your family’s vision not pulled from a manufacturer’s catalog in two available sizes. For rural Coffee County properties with real acreage, that matters. You’re not working with a quarter-acre suburban lot. You have space, and a concrete pool can use every bit of it the way you actually want.
The other thing worth saying plainly: a well-built concrete pool adds real value to your property. Homes in the broader 31512 area carry higher median values than many surrounding rural communities, and a custom pool on a rural acreage property is a genuine long-term asset not just for your family’s use, but for what the property is worth when you’re ready to sell.
We’re based in Douglas about 12 miles east of Ambrose on State Route 32. That’s not “serving your area from three counties away.” That’s down the road. Our founder had over 30 years of hands-on experience in concrete work, plumbing, and pool construction before Deep Waters ever took on a single job. That means the person building your pool has already solved every problem that shows up on a Coffee County property long before it shows up on yours.
We started this company because our founder watched too many families in Ambrose and across Coffee County get burned by contractors who disappeared mid-project or delivered work that failed within a few years. That’s the actual reason Deep Waters exists. Every project runs on the same principle: you get a realistic timeline upfront, a crew that shows up, and a finished pool that’s ready to use not a construction zone handed back to you with a bill.
We’re licensed, insured, and accountable to the same community where you live.
It starts with a real conversation about your property and what you want. Lot size, grade, drainage patterns, existing structures all of it matters before a single design decision gets made. Rural Coffee County properties often have site-specific considerations that a company unfamiliar with the area would miss: septic system placement, agricultural access routes, existing drainage that affects where a pool can safely go. We sort that out in the planning phase, not discovered mid-dig.
From there, we handle the permit process. For properties within Ambrose city limits, that runs through City Hall. For unincorporated Coffee County land which covers most of the rural 31512 area it goes through the county building department. If your property is on a private septic system, there’s also an environmental health approval required before a building permit can be issued. That’s a rural-specific step a lot of out-of-area contractors don’t even know to ask about. We handle all of it.
Once permits are approved, most custom concrete builds run 8 to 12 weeks to completion. You’ll know that window before you sign anything. When the project is done, the site is cleaned up, and you get a full walkthrough of your pump, filter, chemical system, and safety covers before anyone leaves. You’re not left figuring it out on your own.
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We build custom inground concrete pools from the ground up, but that’s not where the relationship ends. For Ambrose-area homeowners who already have a pool especially one built in the 1980s or 1990s that’s now pushing 30 to 40 years old renovation and repair services are just as relevant as new construction. We handle resurfacing, replastering, tile and coping repair, liner replacement, equipment upgrades, and full pool remodels.
On the maintenance and care side, the South Georgia climate means your pool works hard for a long season. We provide chemical balancing, filter and pump service, and seasonal equipment care to keep everything running the way it should from April through October and beyond. Custom pool covers are included on every new build not as an add-on, but as a standard part of the project because pool safety is part of the job, not an afterthought.
We also build spas and patios. If you’re building a pool on rural Coffee County acreage, you’re likely thinking about the whole outdoor space not just the water. We build the patio and spa to match, so the finished result looks and functions like it was all designed together, because it was.
Yes and the process depends on exactly where your property sits. If you’re within Ambrose city limits, your permit application goes through City Hall. If you’re on unincorporated Coffee County land, which covers most of the rural 31512 area, it runs through the Coffee County building department. Either way, Georgia requires a permit for any inground pool, and your site plan has to include fencing and barrier details that meet the state’s pool safety requirements.
There’s one additional step that catches a lot of rural property owners off guard: if your property is served by a private septic system, you’ll need environmental health approval for the pool’s placement before a building permit can even be issued. This is a rural-specific requirement that out-of-area contractors often don’t know to address upfront. We handle the full permit process city, county, and environmental health so you’re not chasing paperwork on your own or losing weeks to a step that got missed.
The short answer: concrete is permanent, fully custom, and built into your land. Fiberglass pools arrive pre-molded from a factory in a limited range of shapes and sizes you pick from what’s available, not from what you actually want. Vinyl liner pools have more design flexibility than fiberglass, but the liner itself needs to be replaced every 8 to 12 years, which adds up over time in both cost and disruption.
A concrete pool is designed from scratch for your specific property. For Ambrose-area homeowners with acreage, that distinction is real you’re not constrained by a catalog shape or a factory mold. The pool can follow your land’s natural grade, fit the space the way you want it to, and include whatever depth, features, or dimensions make sense for your family. Structurally, a well-built concrete pool lasts 30 or more years. It’s not a product you’re buying it’s a permanent feature of your property.
Most custom concrete builds run 8 to 12 weeks from permit approval to a finished, ready-to-use pool. That window accounts for excavation, concrete work, plumbing, equipment installation, and finishing including South Georgia’s summer thunderstorm season, which can affect scheduling between June and September. The timeline is realistic, not a best-case estimate handed out to close a sale.
What affects that window most is the permit process, not the construction itself. Coffee County’s permit review, plus any environmental health coordination needed for rural properties on private septic systems, can add time before the build even starts. We walk you through that upfront so you know what to expect on the full calendar, not just the build phase. If you’re planning for a summer pool, the conversation about timing should start in late winter January or February gives you the best shot at a summer completion.
Custom concrete pools in Georgia typically range from $60,000 to $150,000 or more, depending on size, design complexity, site conditions, and what features you’re adding spa, patio, custom covers, and so on. That’s a wide range, and the honest reason for it is that no two properties are the same. A pool on a flat, straightforward lot costs less to build than one that requires significant grading, drainage engineering, or site-specific prep work.
For rural Coffee County properties, site conditions genuinely affect the number. Sandy loam soils in the Wiregrass region drain differently than the heavy clay common in northern Georgia, and that affects how the pool is engineered and what drainage work is needed around it. We give you a real estimate based on your actual property not a low number to get you in the door and a higher one after the contract is signed. The goal is for you to know the real cost before any work begins, not after.
Yes and it’s a service that’s increasingly relevant in this area. Coffee County has a pool stock that includes a lot of builds from the 1980s and 1990s, which puts many of them at 30 to 40 years old. At that age, you’re typically looking at resurfacing, replastering, tile and coping repair, equipment upgrades, or in some cases a more comprehensive remodel. These aren’t small jobs, but they’re almost always more cost-effective than tearing out and starting over.
We handle the full range of pool renovation work from cosmetic updates like new tile and coping to structural resurfacing and complete equipment overhauls. If your pool is showing its age but the shell is still sound, a renovation can add another 15 to 20 years of life to the structure and bring the equipment up to current efficiency standards, which also reduces your ongoing operating costs. If you’re not sure what your pool actually needs, a straightforward assessment is the right first step.
The practical answer is accountability. A company based in Douglas 12 miles down SR 32 from Ambrose has its reputation tied directly to this community. We’re not dispatching crews from Tifton or operating under a franchise model. We’re here, and the work we do on your property affects how we’re known in Ambrose and the surrounding area. That creates a level of accountability that regional companies simply don’t have in the same way.
Beyond reputation, local knowledge has real value in pool construction. We know Coffee County’s soil conditions, the local permit process, the specific rural property considerations that affect where and how a pool gets built out here, and the seasonal realities of building in South Georgia’s climate. That’s not knowledge you pick up from a service area map it’s built from years of working on properties in this specific region. When something unexpected comes up on your job site, the person solving it has seen that problem before, on land just like yours.
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