Hear from Our Customers
When July heat index readings push past 109°F in Fitzgerald, your backyard either becomes the place everyone wants to be or the place everyone avoids. A properly built concrete pool changes that equation for the next 30 years. That’s not an exaggeration. A concrete shell doesn’t get replaced like a liner or crack under South Georgia’s clay-and-sand soil shifts the way cheaper alternatives do. It’s built once and built to last.
Fitzgerald’s wiregrass region soil is different from what you’d find in North Georgia or along the coast. The sandy loam composition here drains differently, which affects how the pool shell is engineered, how the plumbing is routed, and how the deck is poured. A builder who knows Ben Hill County’s ground not just pools in general accounts for all of that before the first shovel breaks dirt.
With a swim season that realistically runs 8 to 9 months in Fitzgerald, you’re not buying a luxury item. You’re buying the most-used space in your backyard. Families throughout the county are getting that kind of use out of their pools every year. The question isn’t whether a pool makes sense in Fitzgerald it’s who you trust to build it right.
We’re a family-owned concrete pool company based in Douglas, GA about 40 miles up US-129 from Fitzgerald. Our founder didn’t start learning the trade when Deep Waters Pools launched in 2014. He brought over three decades of hands-on experience in concrete work, plumbing, and pool construction before we ever had a name. That matters when you’re making a $60,000–$100,000 decision.
The reason we exist at all is straightforward: too many South Georgia families were getting burned by contractors who took deposits, missed timelines, and left problems behind. We built this company specifically to be the honest alternative and in a community as tight-knit as Fitzgerald, where word travels fast and reputations stick, that’s not just a value, it’s how we stay in business.
Every project we take on is licensed, insured, permitted through the proper channels, and inspected at every required stage. You won’t be left guessing.
It starts with a conversation, not a sales pitch. We walk through your property, your goals, your budget, and your timeline before anything is drawn up. Since every pool is custom concrete no pre-molded shells, no standard shapes the design phase is where your backyard and your vision actually come together. You’ll know what you’re getting, what it costs, and how long it takes before you sign anything.
Once the design is finalized, we handle the permit process through the City of Fitzgerald’s Building Department. That step matters more than most people realize. An unpermitted pool creates real legal exposure when you go to sell your home or file an insurance claim and in Ben Hill County, where building inspectors require sign-offs at multiple construction stages, skipping permits isn’t a shortcut, it’s a liability. We manage all of it.
Construction typically runs 8 to 12 weeks from permit approval. That timeline is specific because the experience behind it is real it’s not a guess. Throughout the build, you’ll know what’s happening and when. When our crew leaves for the last time, the pool is finished, the yard is cleaned up, and you’ll get a full walkthrough of every piece of equipment so you’re not left figuring it out on your own. You swim. That’s the end of the process.
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We handle the full range of pool services for Fitzgerald and Ben Hill County homeowners. New custom inground concrete pool construction is the core of what we do, but that’s not where the work stops. Pools built in the 1980s and 1990s and there are plenty of them in Fitzgerald’s older residential neighborhoods are now hitting the age where resurfacing, replastering, tile and coping repair, and equipment upgrades become necessary. A renovation done right can add another decade or more of life to an existing pool at a fraction of replacement cost.
On the maintenance and repair side, we offer pump and filter repair and replacement, chemical balancing, free professional water testing, liner replacement, filter cleaning, and pool cover installation. If something’s wrong with your pool whether it’s a pressure issue, a chemical imbalance, or equipment that’s failing we can diagnose and fix it without sending you to three different contractors.
Every new build we complete includes a custom safety cover and Georgia-code-compliant safety barriers as standard. Not as an add-on. Not as an upsell. The safety features are built into the project from the start, because families in Fitzgerald shouldn’t have to negotiate for basic protection. We also handle spa construction and custom patio work for homeowners who want the full outdoor living setup, not just the pool.
In Fitzgerald and the broader Ben Hill County area, a custom concrete inground pool typically runs between $60,000 and $100,000 depending on size, shape, depth, and features like a spa or custom patio. Larger or more complex builds can go higher. That range reflects real South Georgia pricing not metro Atlanta numbers, but not a lowball estimate that leaves out half the work either.
The most useful way to think about that number is over time. A concrete pool built correctly has a structural lifespan of 30 years or more. Spread that investment across three decades of use in a climate where you’re swimming 8 to 9 months a year in Fitzgerald, and the per-year cost becomes a lot more reasonable than the sticker price suggests. Compare that to a vinyl liner pool, which requires liner replacement every 8 to 12 years at $3,000–$6,000 or more each time, and concrete starts looking like the smarter long-term investment for most Fitzgerald homeowners.
Yes and this is one of the most important things to get right before any work starts. Pool construction in Fitzgerald requires permits issued through the City of Fitzgerald’s Building Department, and Georgia state law mandates inspections at multiple stages of construction before the pool can legally be used. Skipping that process doesn’t save time it creates real problems down the road.
An unpermitted pool can complicate a home sale, void a homeowner’s insurance claim, and in some cases require the structure to be removed or brought up to code at the homeowner’s expense. We handle the entire permit and inspection process as a standard part of every project. You don’t have to chase down the building department or figure out what’s required at each stage that’s already built into how the job gets done. When the pool is finished, it’s legal, inspected, and documented.
From permit approval, most concrete inground pool builds run 8 to 12 weeks. That’s a specific range because it’s based on real project experience not a placeholder answer designed to manage expectations after the contract is signed.
For Fitzgerald homeowners planning around the swim season, timing matters. If you want to be in the water by Memorial Day, you need to start the conversation in late winter ideally January or February to account for design time, permitting through the City of Fitzgerald, and the construction window itself. South Georgia’s climate is forgiving in that the pool season starts earlier than most of the country, but the permit process still takes the time it takes. Getting ahead of it is the move. We’ll give you an honest timeline at the start of the process, not a vague answer that shifts every few weeks.
The core difference comes down to customization and longevity versus upfront convenience. A fiberglass pool comes as a pre-molded shell it arrives in a fixed shape, a fixed size, and a fixed depth. What you see in the catalog is what you get. A concrete pool is built from the ground up on your property, which means the shape, size, depth, and every design detail are specific to your yard and your preferences. There’s no catalog. There’s just your vision and the build.
On durability, concrete wins the long-term comparison. A properly built concrete shell can last 30 or more years structurally. Fiberglass is durable too, but the gel coat surface can fade, chalk, or crack over time and in South Georgia’s heat, surface exposure is constant for 8 to 9 months a year. Concrete does require more attention to chemical balance than fiberglass, and that’s worth knowing upfront. But for Fitzgerald homeowners who want a pool that fits their specific property and holds up for decades, concrete is the standard and has been in this region for 50 years.
Yes and it’s more common than most people expect. Fitzgerald has a housing stock with real age to it, and pools built in the 1980s and 1990s are hitting the point where the surface, equipment, and sometimes the structure need attention. Resurfacing and replastering are the most frequent renovation needs, followed by tile and coping replacement, pump and filter upgrades, and deck repair or replacement.
The good news is that a well-built concrete shell even an older one can often be renovated at a fraction of the cost of a full replacement. We assess what’s actually needed before recommending anything. If the shell is structurally sound and the issues are cosmetic or mechanical, a targeted renovation can give you another 10 to 15 years of use without starting over. If you have an older pool in Ben Hill County that’s looking rough or not running right, a renovation conversation is worth having before you assume the whole thing needs to come out.
This is the right question to ask and the fact that you’re asking it means you’ve probably already heard a story or two about pool contractors who didn’t deliver. In a community like Fitzgerald, those stories travel. The contractor who owes a supplier money, the build that dragged on for a year, the pool that needed repairs before the first summer was over these aren’t rare exceptions in this industry. They’re common enough that they should change how you vet anyone you’re considering.
Start with the basics: are they licensed and insured in Georgia? Do they pull permits, or do they suggest skipping that step? Can they give you a specific timeline, not just “a few months”? Do they have references from actual South Georgia builds not just a list of cities on their website? A company that’s been doing this work in this region for decades, that handles the permit process as a standard part of the job, and that gives you a straight answer on timeline and cost before the contract is signed that’s what trustworthy looks like. We were built around exactly those standards, because the alternative was watching more South Georgia families get taken advantage of by contractors who didn’t operate that way.