Hear from Our Customers
July in Nicholls isn’t something you tough out it’s 90-plus degrees with humidity that makes it feel worse. When you have a pool designed for this climate, summer stops being something to survive and starts being the best part of the year. Your kids aren’t bored. Your family isn’t driving to a crowded water park. You’re in your own backyard in Nicholls, and it’s exactly where you want to be.
The flat Coastal Plain terrain around Coffee County gives most properties something a lot of Georgia homeowners don’t have genuine space. Wide open lots, room to breathe, room to build something that actually fits the land. A well-designed pool takes that space and turns it into a full outdoor living environment: a patio that connects to the house, a spa that gets used year-round, landscaping that ties everything together so it looks like it was always supposed to be there.
And because we build in concrete not fiberglass shells dropped in a hole the design isn’t limited by a manufacturer’s catalog. The shape, the depth, the water features, the coping, the integration with your yard all of it is built specifically for your property. That’s the difference between a pool you got and a pool you designed.
We’re based in Douglas 13 miles west of Nicholls on GA-32, a road most Coffee County residents drive without thinking about it. That proximity isn’t just convenient. It means our crew knows Nicholls and Coffee County specifically, knows the local Code Enforcement office, and has built pools in this exact part of South Georgia before.
Deep Waters Pools was founded in 2014, but the experience behind it goes back more than three decades. Our founder spent 30-plus years working in concrete, plumbing, and pool construction before we took on our first project. That kind of background doesn’t just mean technical skill it means problems get identified before they become surprises, and the build stays on track because the people running it have seen everything South Georgia can throw at a project.
We build concrete and gunite pools only. That’s a deliberate choice, not a limitation. It means every pool we build is engineered for the ground it’s sitting in, the climate it’s living in, and the family it’s built for.
It starts with a conversation about your property and what you’re looking for. From there, we put together a 3D design a rendered visualization of what your pool will actually look like in your specific backyard, not a generic showroom concept. You see the shape, the features, the patio layout, the landscaping integration. You can adjust it, change it, and feel completely confident before anything is approved or scheduled. For a $50,000 to $85,000 investment, seeing it before it’s built isn’t optional it’s how this process works.
Once the design is locked in, we handle the permit process entirely. For properties in unincorporated Coffee County, that means working through the Coffee County Code Enforcement Department. For homes within Nicholls city limits, it goes through the City of Nicholls. Either way, you don’t fill out a single form. Permits are pulled in our name which is how it’s supposed to work under Georgia law, and how you know the builder is licensed and accountable for what gets built.
Construction runs six to eight weeks under normal conditions. The flat terrain of the Coastal Plain makes excavation straightforward on most Coffee County lots, but drainage engineering is always part of our plan water needs somewhere to go on flat land, and that gets designed in from the start, not figured out after the fact. From excavation to final inspection, the timeline is managed so you know what’s happening and when.
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Concrete construction opens up design options that fiberglass and vinyl pools simply can’t offer. Infinity edge pools where the water appears to vanish into the horizon are only possible with a properly engineered concrete shell. The same goes for custom water features: waterfalls, grottos, fire-and-water combinations, and spa spillovers that flow into the main pool. These aren’t resort amenities reserved for someone else’s backyard. They’re design options that work on a Nicholls property when the builder knows how to execute them.
Outdoor living space integration is a core part of what we design, not an afterthought. The pool is the anchor, but the patio, the outdoor kitchen, the lighting, the landscaping all of it gets considered as a unified space. Nicholls homeowners with larger rural lots have the room to do this right, and a design that accounts for the full outdoor environment is worth significantly more in daily use and in home value than a pool sitting in an unfinished yard.
Every build includes 3D pool renderings so you can see the finished design before construction begins, a custom safety cover fitted to your pool’s exact dimensions, and full permit management through the appropriate Coffee County or city authority. We also coordinate all inspections and handle every step of the county process so you’re not learning how local code enforcement works on a project of this size.
Most custom concrete pool projects in the Coffee County area run between $50,000 and $85,000. Where your project lands in that range depends on the size of the pool, the features you choose, and site-specific conditions on your property. A straightforward rectangular pool with a standard patio and basic coping sits toward the lower end. A design with an infinity edge, integrated spa, custom water features, and a full outdoor kitchen will move toward the upper end and for good reason, because those additions change how the space functions and how long you actually use it.
The flat terrain around Nicholls means excavation is generally uncomplicated on most lots, which keeps that portion of the budget predictable. What can affect cost is drainage engineering on flat Coastal Plain land, water management has to be designed in from the start, and that’s a line item worth doing right. We provide itemized quotes upfront so you know exactly what’s included before anything is scheduled.
A fiberglass pool is a pre-manufactured shell it comes in fixed shapes and sizes, gets dropped into the excavated hole, and that’s largely what you get. The design flexibility is limited by what the manufacturer produces. A concrete or gunite pool, on the other hand, is built in place from the ground up, which means the shape, depth, features, and dimensions are entirely up to you. There’s no catalog to choose from the pool is designed around your property and your preferences.
For Nicholls homeowners with larger lots and specific outdoor living goals, that distinction matters. If you want an infinity edge, a tanning ledge at a specific depth, a custom water feature, or a shape that works with the natural layout of your yard, concrete is the only way to get there. It also holds up better over time in South Georgia’s conditions the heat, the humidity, and the occasional tropical weather system that moves through this part of Georgia demand construction that’s engineered for durability, not just aesthetics.
Yes a building permit is required for any inground pool installation in Coffee County. For properties in unincorporated areas of the county, permits are handled through the Coffee County Code Enforcement Department. For homes within the city limits of Nicholls, the City of Nicholls is the permitting authority. The process involves submitting construction plans, meeting setback requirements from property lines, and passing inspections at multiple stages of the build.
Under Georgia law, permits for pool construction must be pulled in the contractor’s name not the homeowner’s. If a builder asks you to pull your own permits, that’s a significant red flag indicating they may not be licensed to do the work. We handle the entire permit process on every project, from the initial application through the final inspection. You don’t interact with the county office, you don’t track inspection schedules, and you don’t navigate the paperwork. That’s included in how we operate, not an upgrade.
From excavation to completion, most of our projects run six to eight weeks under normal conditions. That timeline covers excavation, steel reinforcement, gunite application, plumbing, electrical, coping, interior finish, and final inspection. Weather is the primary variable South Georgia summers are intense but generally cooperative for construction, while late-season tropical systems can create brief delays if they move through the area.
The practical implication for Nicholls homeowners is that planning matters. If you want a pool ready for Memorial Day weekend, you’re looking at a January or February start date to stay comfortably within that window. The design and permit phase happens before the six-to-eight-week build clock starts, so the earlier you begin the conversation, the more scheduling flexibility you have. We’ll give you a realistic timeline at the start not an optimistic number that shifts later.
Yes, and it’s actually one of the more common site conditions we work with in this part of South Georgia. The Coastal Plain terrain around Nicholls and Coffee County is flat which is great for excavation and lot utilization, but it does mean drainage has to be engineered deliberately. Water doesn’t have natural grade to run off to, so a pool installation that doesn’t account for drainage can create yard flooding issues that outlast the build itself.
We factor drainage management into every project from the design phase, not as a retrofit after problems appear. This includes surface drainage planning around the pool deck, proper grading of the surrounding area, and in some cases, subsurface drainage solutions depending on the specific lot conditions. If your property has any low-lying areas, proximity to a drainage channel, or soil with variable compaction all common in Coffee County that gets assessed and addressed before construction begins, not discovered mid-project.
In warm-climate markets like South Georgia, a well-built inground pool consistently adds value to a home. Industry data from the National Association of Realtors documents an average 56% return on investment for inground pool installations, and warm-climate markets tend to see home value increases in the 5–8% range. For a Nicholls homeowner, that’s a meaningful number especially when you factor in that the pool is also delivering real, daily value for your family during a seven-month swimming season that runs from April through October without any heating assistance.
The key word in all of that is “well-built.” A cheap pool that requires constant repairs, has surface issues within five years, or was installed without proper permits creates liability, not value. A concrete pool built to code, permitted correctly through Coffee County, and constructed with proper drainage and structural engineering is a long-term asset. Most Nicholls homeowners who invest in a pool plan to stay in their home and a pool that’s still performing 20 or 30 years later is worth every dollar of the original investment.
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